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The project was later abandoned, but Wolfe Herd joined the dating app Tinder with Rad, Chris Gulczynski in 2012 within the IAC startup incubator.
and was reportedly behind the name of the app, taking the idea from the flame logo and having used tinder (small sticks) to start the fireplace at her father's cabin in Montana.
She has also been credited with fueling its popularity on college campuses and growing its user base. Her departure from Tinder was in part due to growing tensions with other company executives.
After leaving the company, Herd filed a lawsuit against Tinder for sexual harassment.
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While in college, she started a business at the age of 19 selling bamboo tote bags benefiting areas affected by the BP oil spill.
Wolfe Herd partnered with celebrity stylist Patrick Aufdenkamp to launch the non-profit organization called the "Help Us Project." The bags received national press after celebrities such as Rachel Zoe and Nicole Richie were photographed with them. Through Hatch, she became involved with the startup Cardify, a project led by Sean Rad through Hatch Labs IAC incubator.
She is founder and CEO of Bumble, and a co-founder of the dating app Tinder.
The founder of Badoo contacted Wolfe Herd about creating a dating platform and partnered with her on a new company in 2014, launching Bumble that year.