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Avid Life Media called it “an act of criminality.” Many people are looking for love online, and some — even those who are already married — are looking for hook-ups, but even those who are looking for love should be aware of what lies ahead. Roughly 30 million unique users, or about 10% of the U. population, visit dating sites every month, according to market researcher Nielsen.

And many of them pay a hefty sum for that chance to meet their perfect match.

(charged .95 per month when it launched in 1995.) e Harmony, launched in 2000 and marketed toward people seeking long-term relationships, blazed a trail with its prices, charging some of the highest in the industry, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.

Of course, there was a business reason for charging low rates in the early days, some experts say: Sites needed to stock the sea of love with fish.

We are connecting Jewish singles all over the World. We are far from each other, but an opportunity to meet your match at Jewish is really high.

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He tells that the focus of the site is not sex, but for people who are looking for a relationship.

Jewish Matchmaking Service offers a highly personalized and easy way of meeting new people and making successful matches for over 15 years.

Our professional Matchmakers carefully match you to other Jewish professionals with similar interest.

So perhaps it should come as no surprise that as the popularity of online dating has risen, so have prices.

A decade ago, many sites were free or had minimal fees of around a month.

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